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Digital Marketing/Kurukshetra University
Social Media Management & Brand Growth
The Challenge
Despite a strong offline legacy, the university struggled with low search engine visibility for specialized courses, outdated social media engagement strategies, and a high bounce rate on their admissions portal.
Strategy & Execution
1
Conducted a comprehensive Technical SEO audit and implemented schema markup for all major courses.
2
Launched targeted social media campaigns (Facebook & Instagram) focusing on campus life, alumni success stories, and placement records.
3
Optimized the Google Business Profile to capture local search intent for admission queries.
4
Implemented a content marketing strategy featuring thought leadership articles from faculty members.
Analytics Overview
Performance Growth
JanFebMarAprMayJun
Traffic Segmentation
100%Total
Organic Search45%
Direct Traffic25%
Social Media20%
Referrals10%
Outcomes
+150%Increase in Organic Traffic
3xHigher Social Engagement
-45%Reduced Bounce Rate
2.5k+Qualified Admission Leads